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​The Omnichannel Playbook – Phases 1-3

Identify and fix high-impact gaps in your omnichannel journey with a practical, scalable strategy.​

Establish a Communication and Collaboration System Strategy – Phases 1-3

This storyboard will help you improve your approach to collaboration services.

Establish a Communication and Collaboration System Strategy – Phase 1: Create a Shared Vision on the Future of Communication and Collaboration

This phase of the blueprint, Establish a Communication and Collaboration System Strategy, will help you to understand common pain points and to develop an approach to...

Establish a Communication and Collaboration System Strategy – Phase 2: Map a Path Forward

This phase of the blueprint, Establish a Communication and Collaboration System Strategy, will help you create a path forward.

Establish a Communication and Collaboration System Strategy – Phase 3: Proselytize the Change

This phase of the blueprint, Establish a Communication and Collaboration System Strategy, will help you create an engagement plan for IT and end users.

Select and Implement a Social Media Management Platform – Phases 1-3

Rein in social media by choosing a management platform that’s right for you.

Select and Implement a Social Media Management Platform – Phase 1: Develop a Technology Enablement Approach for Social Media

This phase of the blueprint, Select and Implement a Social Media Management Platform, will help you determine if a dedicated SMMP is right for your organization.

Select and Implement a Social Media Management Platform – Phase 2: Select an SMMP

Use the Vendor Landscape findings and project guidance in this phase to support your organization in developing requirements for your SMMP RFP, evaluation, and shortlisting...

Select and Implement a Social Media Management Platform – Phase 3: Review Implementation Considerations

Even a solution that is a perfect fit for an organization will fail to generate value if it is not properly implemented or measured. Conduct the necessary planning before...

Storyboard: Build IT Capabilities to Enable Digital Marketing Success

This blueprint is designed to help IT and marketing achieve absolute consensus on the prioritization of digital channels and to create a roadmap for IT to build all...
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